Kindful is gone: what your options actually are
Some links on this page are affiliate links. Disclosure
Kindful is no longer sold to new customers. Bloomerang acquired it in January 2021, kindful.com now presents itself as a Bloomerang product with a Bloomerang demo as its only call to action, and TrustRadius lists the product as discontinued.
If you are still on it, nothing has broken. But you are running software that will not meaningfully develop again, and that is a decision to make deliberately rather than to discover at a renewal.
What “discontinued” does and does not mean
It does not mean a shutdown date. Existing customers are supported and no end-of-life has been published.
It does mean the roadmap is somewhere else. Features get folded into Bloomerang, not built into Kindful. Integrations that break get fixed slowly or not at all. The people who knew the product best have had five years to move on to other things.
That is a slow problem, not an urgent one. Give yourself a quarter to decide rather than a week.
The obvious destination, and why obvious is not the same as right
Bloomerang owns Kindful, which means Bloomerang has every incentive to make the migration easy and will likely offer help. That is genuinely worth something — a supported migration is a materially different project from a cold export.
But convenience is not fit. Before you take the path of least resistance, check the two things that would actually make you unhappy in year two:
Contact-record pricing. Bloomerang bills on contact-record count — $79/mo at roughly 1,000 contacts, about $125/mo at Standard. If your file is large relative to your donor count, that structure will cost you. Count your actual file before you accept a quote, because organically grown lists are routinely 30–40% duplicates, deceased records and one-time event attendees. Cleaning that first can drop a whole tier.
Reporting shape. Bloomerang leads with retention — who is lapsing, on the home screen. That is genuinely valuable and it is not what everyone needs. If your work is grant-heavy or event-heavy, you may be paying for analytics you will not open.
The alternatives worth pricing against it
DonorDock if your list grows faster than your revenue. Flat tiers with unlimited contacts — about $98/mo Entry, $300/mo Grow, $585/mo Amplify — so the bill stops moving when the file does. There is a 90-day money-back guarantee, which makes a migration reversible in a way most are not.
Eleo if the priority is cost. $39/mo up to 2,500 donor records with the entire ladder published to 20,000. Our 2026 survey puts mean annual CRM spend at $716 for shops under $250K raised, and Eleo at $468 a year is one of the few real CRMs inside that band.
Little Green Light if one capable person owns the database and wants maximum configurability per dollar. $45/mo up to 2,500 constituents, no contracts.
One thing to be aware of if you are comparing against Aplos: Aplos acquired Keela in 2024, and Aplos, Keela and Raisely now sit under the Velora brand. They are not independent competitors, and neither side’s marketing leads with that.
What the migration actually costs
Ignore the subscription for a moment. The cost is in the fields.
Kindful’s data model is contact-centric and comparatively flat, which means it maps cleanly onto simple systems and awkwardly onto anything with a richer object model. Reports and dashboards do not migrate at all — they get rebuilt, and that is the work people underestimate.
One migration firm quotes $12,000 to $30,000 over twelve months for a Kindful-to-HubSpot move. Treat that as directional and note who is selling it — a move to another donor CRM is a much smaller project than a move to a marketing platform. But it tells you the shape of the risk: the expensive part is never the export.
Whatever you choose, do three things. Ask the new vendor to import your real export before you sign, not a sample. Check that soft credits and household records survive, because those are where donor CRM migrations lose the history a major-gift program runs on. And run both systems through one full gift cycle, reconciled against your bank deposits, before you close the old one.
If you do nothing
That is a legitimate choice for a while. Kindful still works, and moving costs a quarter of somebody’s attention.
Set a date to revisit — your next renewal is the obvious one — and in the meantime, export a full backup and confirm you can actually open it. The worst version of this story is discovering the shape of your data for the first time on the day you need to leave.
Common questions
Is Kindful still available?
Not to new customers. Bloomerang acquired Kindful in January 2021, kindful.com now describes it as a Bloomerang product, and its only call to action is a Bloomerang demo. TrustRadius labels the product discontinued.
Do I have to leave Kindful right now?
No. Existing customers are still supported and there is no published shutdown date. But a product that is no longer sold does not get meaningful new development, so treat this as a decision to make on your own schedule rather than an emergency.
Is Bloomerang the natural destination?
It is the path of least resistance, since Bloomerang owns the product and the migration is theirs to make easy. That does not make it automatically right — the question is whether Bloomerang's contact-record pricing and retention-led reporting fit you, not whether the move is convenient.
This post is part of the guide to the growing fundraising stack ($250k – $1M raised).