Donor CRM · head to head
Aplos vs Virtuous
Aplos and Virtuous are both donor crm tools. Aplos fits small and midsize nonprofits and churches that need real fund accounting, with donation tracking attached.; Virtuous fits shops raising roughly $2m-$20m that are actually staffed to run donor journeys and marketing automation.. The table below lines up price, free tier, and fit so you can see which one matches your shop.
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| Aplos | Virtuous | |
|---|---|---|
| Entry price | From $79/mo (fund accounting + donor management) | Quote-only — no reliable reported figure exists |
| Pricing model | Published tiers by feature depth and organization size; month-to-month | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Free tier | No | No |
| Best for | Small and midsize nonprofits and churches that need real fund accounting, with donation tracking attached. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Aug 2026 | Aug 2026 |
Aplos
Strengths: Genuine fund accounting — balance sheet and income statement by fund, not a QuickBooks workaround; Published rate card, month-to-month, 15-day trial with no credit card; One system for the treasurer and the giving statements, which suits a one-person finance shop.
Not the fit?
- Need a fundraising CRM rather than an accounting system? DonorDock →
- Taking large gifts by bank transfer? Donately →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform rather than sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →