Donor CRM · head to head
Bloomerang vs Virtuous
Bloomerang and Virtuous both sit in Donor CRM. Bloomerang: From $125/mo, billed annually ($1,500/yr), CRM only. Virtuous: Quote-only, no reliable reported figure exists. The table below lines up pricing model and fit, each in the product's own terms, so you can see which one matches your shop.
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| Bloomerang | Virtuous | |
|---|---|---|
| Entry price | From $125/mo, billed annually ($1,500/yr), CRM only | Quote-only, no reliable reported figure exists |
| Pricing model | Three products priced separately; scales with record count above the entry price, quoted rather than published. Unlimited users. | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Best for | Trusted name in the space with retention-focused features. Loved by all shop sizes, but works especially well for mid to large organizations. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Aug 2026 | Aug 2026 |
Bloomerang
Strengths: Retention dashboards show who is lapsing before they're gone; Consistently top-rated for ease of use; new hires are productive fast; Unlimited users at every tier.
Not the fit?
- Watching every dollar? Eleo →
- Want the database to drive your daily follow-up? DonorDock →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform, not sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →