Donor CRM · head to head
Bloomerang vs Virtuous
Bloomerang and Virtuous are both donor crm tools. Bloomerang fits trusted name in the space with retention-focused features. loved by all shop sizes, but works especially well for mid- to large organizations.; Virtuous fits shops raising roughly $2m-$20m that are actually staffed to run donor journeys and marketing automation.. The table below lines up price, free tier, and fit so you can see which one matches your shop.
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| Bloomerang | Virtuous | |
|---|---|---|
| Entry price | From $79/mo (up to ~1,000 contacts) | Quote-only — no reliable reported figure exists |
| Pricing model | By contact-record count; unlimited users | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Free tier | No | No |
| Best for | Trusted name in the space with retention-focused features. Loved by all shop sizes, but works especially well for mid- to large organizations. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Jul 2026 | Aug 2026 |
Bloomerang
Strengths: Retention dashboards show who is lapsing before they're gone; Consistently top-rated for ease of use; new hires are productive fast; Unlimited users at every tier.
Not the fit?
- Watching every dollar? Eleo →
- Want the database to drive your daily follow-up? DonorDock →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform rather than sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →