Donor CRM · head to head
Eleo vs Virtuous
Eleo and Virtuous both sit in Donor CRM. Eleo: From $39/mo (up to 2,500 donor records). Virtuous: Quote-only, no reliable reported figure exists. The table below lines up pricing model and fit, each in the product's own terms, so you can see which one matches your shop.
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| Eleo | Virtuous | |
|---|---|---|
| Entry price | From $39/mo (up to 2,500 donor records) | Quote-only, no reliable reported figure exists |
| Pricing model | Monthly subscription, tiered by donor record count | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Best for | Intuitive, straightforward platform to keep better track of donors. Small and mid-size shops love this as their first CRM. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Jul 2026 | Aug 2026 |
Eleo
Strengths: Among the cheapest real donor CRMs, and the full price ladder is published; Covers donors, gifts, events, volunteers and mailings without add-on modules; Pricing scales in small steps, so growth does not trigger a big jump.
Not the fit?
- Want the software to drive daily follow-up? DonorDock →
- List growing fast? DonorDock →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform, not sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →