Donor CRM · head to head
Eleo vs Virtuous
Eleo and Virtuous are both donor crm tools. Eleo fits intuitive, straightforward platform to keep better track of donors. small and mid-size shops love this as their first crm.; Virtuous fits shops raising roughly $2m-$20m that are actually staffed to run donor journeys and marketing automation.. The table below lines up price, free tier, and fit so you can see which one matches your shop.
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| Eleo | Virtuous | |
|---|---|---|
| Entry price | From $39/mo (up to 2,500 donor records) | Quote-only — no reliable reported figure exists |
| Pricing model | Monthly subscription, tiered by donor record count | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Free tier | No | No |
| Best for | Intuitive, straightforward platform to keep better track of donors. Small and mid-size shops love this as their first CRM. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Jul 2026 | Aug 2026 |
Eleo
Strengths: Among the cheapest real donor CRMs, and the full price ladder is published; Covers donors, gifts, events, volunteers and mailings without add-on modules; Pricing scales in small steps, so growth does not trigger a big jump.
Not the fit?
- Want the software to drive daily follow-up? DonorDock →
- List growing fast? DonorDock →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform rather than sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →