Donor CRM · head to head
Little Green Light vs Virtuous
Little Green Light and Virtuous both sit in Donor CRM. Little Green Light: From $45/mo (up to 2,500 constituents). Virtuous: Quote-only, no reliable reported figure exists. The table below lines up pricing model and fit, each in the product's own terms, so you can see which one matches your shop.
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| Little Green Light | Virtuous | |
|---|---|---|
| Entry price | From $45/mo (up to 2,500 constituents) | Quote-only, no reliable reported figure exists |
| Pricing model | By constituent count; unlimited users; no contracts | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Best for | Aging interface that takes some time to learn. Most of the features you need to keep track of donors with none of the frills. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Jul 2026 | Aug 2026 |
Little Green Light
Strengths: The small-shop value pick; switchers often report paying far less than at bigger systems; Flexible fields, real reporting, and mailing tools at a low price; No contracts, no setup fees, 10% off annual prepay.
Not the fit?
- Want a more modern interface for a growing team? DonorDock →
- Need retention analytics for board reporting? Bloomerang →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform, not sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →