Donor CRM · head to head
Little Green Light vs Virtuous
Little Green Light and Virtuous are both donor crm tools. Little Green Light fits aging interface that takes some time to learn. all the features you need to keep track of donors with none of the frills.; Virtuous fits shops raising roughly $2m-$20m that are actually staffed to run donor journeys and marketing automation.. The table below lines up price, free tier, and fit so you can see which one matches your shop.
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| Little Green Light | Virtuous | |
|---|---|---|
| Entry price | From $45/mo (up to 2,500 constituents) | Quote-only — no reliable reported figure exists |
| Pricing model | By constituent count; unlimited users; no contracts | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Free tier | No | No |
| Best for | Aging interface that takes some time to learn. All the features you need to keep track of donors with none of the frills. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Jul 2026 | Aug 2026 |
Little Green Light
Strengths: The small-shop value pick; switchers often report paying far less than at bigger systems; Flexible fields, real reporting, and mailing tools at a low price; No contracts, no setup fees, 10% off annual prepay.
Not the fit?
- Want a more modern interface for a growing team? DonorDock →
- Need retention analytics for board reporting? Bloomerang →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform rather than sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →