Donor CRM · head to head
Neon CRM vs Virtuous
Neon CRM and Virtuous both sit in Donor CRM. Neon CRM: From $99/mo; reported to ~$409/mo by revenue. Virtuous: Quote-only, no reliable reported figure exists. The table below lines up pricing model and fit, each in the product's own terms, so you can see which one matches your shop.
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| Neon CRM | Virtuous | |
|---|---|---|
| Entry price | From $99/mo; reported to ~$409/mo by revenue | Quote-only, no reliable reported figure exists |
| Pricing model | Scales with organizational revenue; unlimited users; optional add-on modules | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Best for | Best for orgs that need a memberships feature. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Aug 2026 | Aug 2026 |
Neon CRM
Strengths: Genuine breadth: donations, memberships, events, and email in one connected system; Membership management stronger than most donor CRMs; Prices by organizational revenue with unlimited users.
Not the fit?
- Don't actually run memberships? DonorDock →
- Want the lowest entry price? Eleo →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform, not sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →