Donor CRM · head to head
Neon CRM vs Virtuous
Neon CRM and Virtuous are both donor crm tools. Neon CRM fits best for orgs that need a memberships feature.; Virtuous fits shops raising roughly $2m-$20m that are actually staffed to run donor journeys and marketing automation.. The table below lines up price, free tier, and fit so you can see which one matches your shop.
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| Neon CRM | Virtuous | |
|---|---|---|
| Entry price | From $99/mo; reported to ~$409/mo by revenue | Quote-only — no reliable reported figure exists |
| Pricing model | Scales with organizational revenue; unlimited users; optional add-on modules | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Free tier | No | No |
| Best for | Best for orgs that need a memberships feature. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Aug 2026 | Aug 2026 |
Neon CRM
Strengths: Genuine breadth: donations, memberships, events, and email in one connected system; Membership management stronger than most donor CRMs; Prices by organizational revenue with unlimited users.
Not the fit?
- Don't actually run memberships? DonorDock →
- Want the lowest entry price? Eleo →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform rather than sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →