Donor CRM · head to head
Bonterra Fundraising and Engagement (EveryAction) vs Virtuous
Bonterra Fundraising and Engagement (EveryAction) and Virtuous both sit in Donor CRM. Bonterra Fundraising and Engagement (EveryAction): Quote-only; Guided Fundraising prices by contact count with a break at 501. Virtuous: Quote-only, no reliable reported figure exists. The table below lines up pricing model and fit, each in the product's own terms, so you can see which one matches your shop.
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| Bonterra Fundraising and Engagement (EveryAction) | Virtuous | |
|---|---|---|
| Entry price | Quote-only; Guided Fundraising prices by contact count with a break at 501 | Quote-only, no reliable reported figure exists |
| Pricing model | Quoted per organization; rate improves with longer renewal terms | Two quoted tiers split at $5M annual fundraising revenue; unlimited users |
| Best for | Advocacy and political-adjacent organizations that need CRM, email and advocacy actions in one system. | Shops raising roughly $2M-$20M that are actually staffed to run donor journeys and marketing automation. |
| Last verified | Aug 2026 | Aug 2026 |
Bonterra Fundraising and Engagement (EveryAction)
Strengths: Fundraising and Engagement genuinely unifies CRM, email and advocacy actions for organizations that run all three; Guided Fundraising bundles a human fundraising coach with the software, which small shops rate highly; Breadth across corporate social responsibility and grantmaking that no other vendor here matches.
Not the fit?
- Under 1,000 contacts and watching the bill? Eleo →
- Want published pricing you can budget against? DonorDock →
Full Bonterra Fundraising and Engagement (EveryAction) write-up →
Virtuous
Strengths: Marketing automation and donor journeys are native to the CRM rather than bolted on through an integration; Unlimited users on both tiers, so access is never the thing you are rationing; Events, workflow automation and reporting included in the base platform, not sold as modules.
Not the fit?
- Not staffed to run automation? Bloomerang →
- Need published pricing to get board approval? DonorDock →